Behind the Scenes of IHOP’s Social Media War Room (AKA Short Stacks on Deck)

So were you like me and missed out on your free pancakes at IHOP this Tuesday? Since 2016, the breakfast chain has offered a free short stack to hundreds of thousands of customers nationwide for National Pancake Day, and not surprisingly, it happens to be one of their busiest days on social media. With clever, […]

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This is the personal page of Chris Shattuck -- an Atlanta-based media professional with a background in business reporting, nonprofits and agency PR.

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