Making Instagram’s Algorithmic Filtering Work For You

Yes, Instagram has gone the way of Facebook — and even Twitter — to put an emphasis on quality content by recently changing the way posts appear in your stream. Abandoning a pure chronological timeline, Instagram will now work its magic to determine what content it thinks you’ll care about most via its proprietary algorithms. […]

Behind the Scenes of IHOP’s Social Media War Room (AKA Short Stacks on Deck)

So were you like me and missed out on your free pancakes at IHOP this Tuesday? Since 2016, the breakfast chain has offered a free short stack to hundreds of thousands of customers nationwide for National Pancake Day, and not surprisingly, it happens to be one of their busiest days on social media. With clever, […]

About this site

This is the personal page of Chris Shattuck -- an Atlanta-based media professional with a background in business reporting, nonprofits and agency PR.

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